Broadway Arts Center (BAC), LLC is a group of long time business owners on the block targeted to be the first piece of the rejuvenation of the Broadway Corridor in Long Branch, New Jersey. The BAC principals - the Katz and Siperstein families, who have owned Siperstein’s Paint and Decorating on Broadway for over 40 years, and the Pereira family, which owns Pax Construction among other businesses on Broadway – have been and continue to be instrumental in the renaissance of Long Branch.

O'Connor & Company, of Washington, DC, an asset management company with 25 years experience in mixed-use development, is overseeing the redevelopment, leasing, marketing and operations of Broadway Center.

Hellmuth, Obata + Kassabaum (HOK), a global provider of design and project delivery services, is heading up design in collaboration with the nationally-known Niles Bolton Architects, which has designed projects in over 42 states and 14 countries.